Marketing Liverpool has won a bid to bring UKinbound’s 2024 Annual Convention to Liverpool in September.
The conference involves bringing together travel trade professionals across the UK for two days of networking opportunities, seminars, workshops, and one-to-one business meetings. The conference will hold engaging discussions on the critical issues that the tourism industry faces.
The conference will take place in St George’s Hall and will be themed around “Future Proofing” Liverpool’s tourism.
Joss Croft, Chief Executive of UKinbound, said “We are delighted to be working with Visit Liverpool to deliver our 2024 Annual Convention.
“Their bid was inspired, packed with passion, creativity and an ambition to make this our most exciting and sustainable convention ever.
“Together we have an opportunity to showcase what Liverpool has to offer international visitors, from its lively waterfront, grand architecture, and buzzing music scene, alongside being home of The Beatles and two very successful football clubs, and above all the hugely warm welcome from the people of Liverpool.”
The conference hopes to boost Liverpool’s tourism industry and show the attendees what the city has to offer.
It is aimed at businesses that work within the UK’s inbound tourism industry, including attractions, hotels, and tour operators. More than 350 delegates are expected to attend.
the very best of what Liverpool City Region has to offer
Susan Finnegan, Head of Visitor Economy at Marketing Liverpool, said: “This is an incredible opportunity for Liverpool and by working together with UKinbound and our visitor economy partners, we’ll show delegates attending the very best of what Liverpool City Region has to offer.
“From our well-known hospitality to world-class attractions, stunning venues, UNESCO City of music accolades, and sporting prowess, it will be an unforgettable two days in the city.
“And of course, we’ll be sure to roll out our famous Liverpool host city welcome to everyone attending in September.”
Featured image (c) Abbie Ford
