The dancefloor at Camp and Furnace is heaving. It’s 5pm on a great Saturday afternoon, and the crowd erupts enjoying ‘FINALLY’ like it’s midnight in 1993.
Across Liverpool, daytime club events like ‘All Day 90’s’, ‘Day Fever’ and ‘Day Sessions’ have increased in popularity. What used to be reserved for late night clubbers have been reimagined for a generation that still loves music, but not the 3am finishes.
Image by Tessa Garland
MA journalism 25/26
John Hannett, a regular attendee at such events, said: “I love the music from the 90’s, and the nostalgia. It’s also great to be home at a reasonable time, my 3am night outs are long gone. Being able to come here and dance to music I LOVE is brilliant.”
Crowds of mainly women in their 30’s, 40’s and 50’s are having fun, dancing with friends, and singing along feeling like they are on a proper night out.
These events tap into something powerful, nostalgia, accessibility and a shift in culture around nightlife. The music is a throwback to songs that defined teenage and formative years repurposed as anthems of grown-up freedom. There’s a sense of community as friendship groups and multidimensional age groups share the dancefloor.
The rise of the afternoon disco reflects a cultural shift towards lifestyle balance and connection where you can still dance like nobody is watching but you do it at 4pm not 4am.
