Montirex opening by Romanie Smith
Montirex opening by Romanie Smith

Sportswear brand Montirex opened its first store on South John Street at the weekend, after celebrating its fifth anniversary earlier this year.

Leon “Rocky” Edwards, the UFC welterweight #1 contender, posed for pictures with fans inside the 3,000 square feet store, who had queued for hours for the opening.

Montirex was founded in Liverpool by best friends Daniel Yuen and Kieran Riddell-Austin in 2019 with the brand growing significantly in demand worldwide since then.

The queue stretched all the way to Zara, with 10-15 people being let in at a time. Goody bags with free Montirex items were given to the first 50 lucky customers.

The pop-up store will be open for a few months on the lower level of South John Street in Liverpool One and will be selling items exclusive to this store only.

Featured image (c) Romanie Smith

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